In simple terms, LEGO® Serious Play® is a facilitated thinking, communication, and problem-solving technique that uses LEGO bricks to unlock creativity and innovation. It’s not about building pretty models or who can construct the best-looking spaceship (though, let’s be honest, that’s always fun). It’s about using the process of building with your hands to explore ideas, solve challenges, and communicate thoughts in a way that’s deeper and more meaningful than traditional discussion-based methods.

The Hand-Brain Connection: Thinking with Your Hands

Science tells us that our hands are directly connected to 70-80% of our brain cells. When we use our hands to create, we engage more of our brain in the process—this is called "embodied cognition." It’s why we doodle during meetings, why writing things down helps us remember, and why kids learn best through play.

LEGO® Serious Play® taps into this by allowing participants to “think through their hands.” It bypasses the usual filters of corporate speak and PowerPoint fatigue, helping teams get to the heart of issues faster and with more clarity.

Where the Real Magic Happens

The real magic of LEGO® Serious Play® happens when someone in the group starts telling the story behind their model. As they articulate why they built what they did, something shifts. They uncover insights, connect dots they hadn’t considered before, and share perspectives that might otherwise remain buried. These ‘ah-ha’ moments don’t just happen in isolation—when others hear these stories, they spark new ideas and realisations in the group. This shared storytelling is what makes LSP so powerful—something traditional problem-solving methods often struggle to achieve.

Why LEGO® Serious Play® Works (Even for the Skeptics)

Corporate problem-solving is often stuck in a loop: same people, same discussions, same predictable solutions. Enter LEGO. The structured, hands-on approach of LSP breaks that cycle, making space for fresh ideas and perspectives to emerge.

How It’s Used:

• Problem-Solving: Stuck on a complex challenge? Build the problem. discuss the problem. Then build the solution. It’s that simple.
• Team Alignment: LSP helps teams visualise shared goals, uncover blind spots, and get on the same page—literally.
• Innovation & Strategy: It’s an unconventional way to explore new business strategies, test ideas, and create future scenarios.
• Leadership Development: Leaders often struggle to articulate their vision. LSP lets them build it—making it easier to communicate and refine.

The Hard Sell (And Why That Changes Quickly)

Convincing execs and senior teams to embrace LEGO as a serious business tool can be, well, challenging. The idea of playing with bricks in a boardroom doesn’t always scream “productivity.” But here’s the thing: Once they get hands-on, their whole perspective shifts. They realise it’s not about the bricks—it’s about the thinking the bricks enable.

LSP creates an even playing field where everyone—from the most introverted team member to the loudest voice in the room—gets heard. It removes hierarchy, ego, and corporate jargon, leaving only powerful, visual, and insightful conversations.

The Rise of LEGO Serious Play

LSP has been quietly gaining traction over the years, and now? It’s having a moment. More businesses are recognising that traditional problem-solving methods just aren’t cutting it anymore. As remote and hybrid work models become the norm, companies need better ways to foster collaboration, creativity, and strategic thinking.

From global corporations to startups, government organisations to nonprofits, LEGO® Serious Play® is proving that structured play isn’t just for kids—it’s a game-changer for business.

Ready to Build a Better Way of Thinking?

If you’ve been stuck in uninspired meetings, struggling with team misalignment, or looking for a fresh way to tackle challenges, maybe it’s time to put your hands to work—literally. Give LEGO® Serious Play® a go. It might just be the most productive (and fun) meeting you’ve ever had.

And if you’re still skeptical? Well, there’s only one way to find out.

Need a facilitator to guide you through the process? That’s where I come in. Whether it’s strategy sessions, team alignment, or problem-solving workshops, I can help you harness the power of LEGO® Serious Play® to uncover insights, spark creativity, and transform the way you work.

Let’s build something great together.